These Black Marketplaces Make #LivingBlack Easy

We can all relate to the hilarious ‘Living’ Black’ episode of Killer Mike’s Netflix series Trigger Warning.

where he pledges to only use and consume products that come from the black community for 72 hours straight. That pledge quickly goes wrong as Killer Mike is left carless, foodless, and sleeping on a random park bench because he can’t find enough black owned companies to fulfill his day-to-day needs. Although his show is purely satirical, it speaks to the very real issue of how tough it can be to find black businesses to shop from, especially beyond the fashion and beauty industries. While black entrepreneurship has consistently been on the rise over the past few years, accessibility has remained a huge struggle for woke consumers who are looking to keep their money circulating black community.  At last, some black entrepreneurs are emerging on the scene to create a solution by launching pop-ups and online marketplaces that make black-owned indie brands easier to support than ever.

In honor of National Small Business Week, here are some of our favorite plugs for discovering and purchasing black owned products:

Her Market

Founded by black girl boss duo Kia Perry and Jazlin Pitts, HERMARKET™ is a platform created for female-owned indie brands. They connect shoppers, influencers, and local retail shop owners through curated experiences like market-style pop-ups, retail experiences and collaborations. Not only do they stay on the pulse of amazing up and coming women-owned brands, but they help them foster strong communities with consumers by hosting monthly panels and social events.

Their most recent pop-up marketplace, which took place in Mid-April, featured a diverse range of black-owned brands across multiple industries including personal wellness brand Project Free Woman and Rosanna’s Dairy-Free Ice Cream. Just a few weeks earlier, they hosted ‘The Working Woman’ panel where guest panelists shared their trade secrets on how  they achieved success in their respective industries.

Black Owned Brooklyn

The only thing more rewarding than supporting black owned businesses is supporting them in your very own hometown. That’s the philosophy behind Black Owned Brooklyn; a platform created by married couple Cynthia Gordy Giwa and Tayo Giwa to spotlight Black Brooklyn’s people, places and products. Since their inception in 2018 they’ve already amassed a loyal following over 27.3K strong on Instagram, where they not only put on on for local black owned businesses, but document the diverse stories and contributions of the people who own them. From local nail shops and juice bars to cafes and pet stores, they’re working to bring massive traffic to some of the most treasured little gems in BK.  

BLK MKT Vintage

Proudly standing as one of the only places where you can buy a vinyl copy of ‘The Boy is Mine’ and the book Images of Black by Jewel C. Larimore, BLK MKT Vintage is redefining vintage consignment shops by collecting items that showcase multifaceted expressions of black cultural identity, all under one roof. Equal parts consignment shop and historical hub, they collect black “collectibles and curiosities” including books, vinyls, artwork and even furniture. Online they host a digital dialogue called ‘Collecting while BLK’ where they explore black peoples’ vintage curiosities while keeping an archive of fun facts about the items they collect for their market.  They also host in-person pop ups and panels, such as their recent #BlackGirlsDoVintageToo event, where they convene fellow black vintage enthusiasts to discuss the importance of our cultural ephemera.


If you like your healthcare as natural as your hair, this one’s for you. Created by professor of public health and natural life enthusiast Dr. Kristian Henderson, BLK + GRN is an online marketplace that curates toxic-free, plant-based beauty products exclusively created by black artisans. The online marketplace carefully curates and sells the very best in black organic health from cult favorites like Black Girl Sunscreen, to newer must-haves like PH7’s Natural Kombucha Tea toner. They also educate black women on how to live greener lives  while creating healthier beauty regimens during their live panels and The BLK + GRN podcast.

We Buy Black

We Buy Black is more than an online marketplace; it’s a movement. Recognized as one of the first well-known online marketplaces of its kind, it’s mission is to help you find black owned businesses that create products for your most essential needs from personal hygiene to home goods. Beyond the items they sell in their online store, they also put the spotlight on black entrepreneurs who are breaking barriers with their highly successful businesses. We Buy Black also has a black owned supermarket chain in the works that will source naturally grown vegetables and fruits from Black farmers in Georgia.