Hanifa Designer Anifa Mvuemba explains why you should transform how you feel about color in your closet
When we think of our ultimate Summer style mood board, Hanifa is undoubtedly the first brand that comes to mind. Scroll through their Instagram feed and you’ll find an awe-worthy compilation of black girls in all shapes and sizes, dripped in the most vibrant ruby and neon hues, playful textures, and curve-hugging silhouettes.
The brand’s colorful aesthetic can’t be credited to trend-watching; since its inception in 2012, color and texture have remained a key focal point of their brand aesthetic. Designed specifically with black women in mind, Hanifa is unafraid to set its own rules (rule #1: all colors look great on black women, period) and adamantly challenges the long list of fashion faux-pas that we’re conditioned to avoid. It appears that at long last, mainstream fashion brands have finally taken note and caught up to the black owned indie brand, as neon colors continue to be one of the biggest trends on Spring/Summer 2019 runways. While bold colors may be a seasonal fad for many of these brands, Hanifa is making a serious case for how important it is for black women to re-imagine their relationship with bold colors and embrace whatever makes them feel confident, regardless of the season.
We’ve asked Anifa Mvuemba, designer and founder of Hanifa, to share her top tips on how to effortlessly incorporate color, texture, and silhouette to create the ultimate Summer-ready wardrobe (Hint: Break every rule you’ve ever been taught). Whether you’re looking to master this season’s viral neon trend or simply looking to break up the monotony of the neutral staples in your closet, take note of these expert tips from the architect of Hanifa herself.
Anifa’s TIP #1: All colors look great on all black women
Anifa’s TIP #2: Don’t hold back on experimenting with neon tones, jewel tones, pastels, bright and dark colors
Anifa’s TIP #3: Be different and be yourself.
Anifa’s TIP #1: Shake it like a tail feather
Anifa’s Tip #2:
Anifa’s Tip #1:
ANIFA’S STYLE INSPIRATION
1. What’s your favorite style era?
I love the fashion revolution of the 1960s and 1970s - those amazing styles from that era have inspired some of my pieces. It was truly the time of style transformation, and set the tone for many of the styles we have today.
2. Who is your ultimate style muse?
Rihanna, Rihanna, Rihanna! She does what she wants, and walks her own path when it comes to style. She’s everything that I want women to be when they wear Hanifa - confident and dynamic.